GOAL:Build on the unique assets and attributes of the Tucson region, in order to be globally recognized and valued for livability.STRATEGIES:1) Approach Growth with a Balanced PerspectiveEnhance our quality of life by addressing infrastructure and environmental needs with a balanced approach to our region's growth.2) Collaborate to Address ChallengesCollaborate with key partners to address livability challenges, including water, transportation, healthcare and affordable housing.3) Promote Ongoing Development of a Multi-ethnic CommunityCelebrate people from culturally diverse backgrounds.4) Support Efforts to Reduce CrimeCollaborate with law enforcement agencies to enhance our livability by reducing and maintaining our region's crime rate below the national average.5) Improve Our Public Image and CompetitivenessBeautify the region to improve our public image and competitiveness by establishing a regional partnership among local jurisdictions and the State of Arizona that will focus on enhancing, maintaining and beautifying the major interstate transportation arteries and other traffic corridors that are the primary gateways into the community.6) Support TourismSupport the Metropolitan Tucson Convention and Visitors Bureau (MTCVB) in developing tourism growth opportunities.